Choosing an Online Business Model
Compare ecommerce, digital products, services, content and subscriptions against your time, skills and budget.
BeginnerWorkshopComing soon
Courses & trainings / Launch Fundamentals
Course · Beginner
Validate Your Business Idea
Test whether people want what you plan to sell before you spend months building it.
Launch FundamentalsBeginnerCourseComing soon
What you will learn
- Describe a specific customer and the problem you solve for them
- Run low-cost demand tests such as interviews, surveys and pre-launch pages
- Read the results honestly and decide to continue, change or stop
- Write a one-page summary of the idea, the customer and the next experiment
Who it is for
Aspiring founders with an idea and no customers yet.
Course outline
- Module 1: Customer and problem
- Choosing a narrow audience
- Problems worth solving
- Module 2: Customer conversations
- Questions that avoid leading answers
- Taking notes you can use
- Module 3: Demand tests
- Waitlists and pre-launch pages
- Small paid tests
- Module 4: Deciding what next
- Signals that matter
- When to change direction
Educational content only. Nothing in this course promises income or results, or is legal, tax or financial advice.
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