SEO Basics for Small Business Sites
How search engines find and rank pages, how to choose keywords and what to fix on your own site first.
BeginnerCourseComing soon
Courses & trainings / Marketing & Traffic
Training · Advanced
Paid Ads: Testing on a Small Budget
Plan small, controlled ad tests, read the numbers and know when to stop, change or scale.
Marketing & TrafficAdvancedTrainingComing soon
What you will learn
- Set a test budget and a stop-loss before spending
- Structure campaigns, audiences and creative for clean tests
- Read cost per click, conversion rate and cost per customer
- Decide when to stop, change or scale a campaign
Who it is for
Owners with an existing offer and landing page who want to try paid traffic carefully.
Course outline
- Module 1: Before you spend
- Offer and landing page readiness
- Test budget and limits
- Module 2: Campaign structure
- Audiences and creative
- One variable at a time
- Module 3: Reading the numbers
- Click and conversion metrics
- Cost per customer
- Module 4: Decisions
- Stopping a test
- Scaling carefully
Educational content only. Nothing in this course promises income or results, or is legal, tax or financial advice.