Courses & trainings / Marketing & Traffic

Course · Beginner

SEO Basics for Small Business Sites

How search engines find and rank pages, how to choose keywords and what to fix on your own site first.

Marketing & TrafficBeginnerCourseComing soon

What you will learn

  • Research keywords that match what customers search for
  • Write page titles and descriptions that earn clicks
  • Fix common technical issues such as speed and mobile layout
  • Track search performance with free tools

Who it is for

Owners of new sites who want search traffic over time.

Course outline

  1. Module 1: How search works
    • Crawling and indexing
    • Search intent
  2. Module 2: Keyword research
    • Finding questions customers ask
    • Grouping keywords into pages
  3. Module 3: On-page basics
    • Titles, headings and descriptions
    • Internal links
  4. Module 4: Measuring results
    • Search Console basics
    • What to expect and when

Educational content only. Nothing in this course promises income or results, or is legal, tax or financial advice.

Business Finances for Solo Founders

Separate business and personal money, track income and expenses and understand the questions to ask an accountant.

BeginnerCourseComing soon

Choosing an Online Business Model

Compare ecommerce, digital products, services, content and subscriptions against your time, skills and budget.

BeginnerWorkshopComing soon